Gender: Female

Nationality: Vietnamese

Skype: Luccie.nguyen

Personal blog:

https://meoac.info

Hobbies: travel, cooking, reading book, playing kendo, piano, drawing, art of tea, shopping, music, archery, movie…

Language Proficiency:

English – Advanced

Japanese – Intermediate

Chinese – Beginner

Expected Position: Social Media/Communications/Digital Marketing/PR

Expected Work Place : Ho Chi Minh , Ha Noi, International

Expected Job Category

• • Advertising/Promotion/PR
  • Writer/Online Media/ Social Media
  • Marketing/ Digital Marketing

Career Highlights

• Working as a reporter from 2004 until now, first writting about entertainment and technology for teenager.
• Working as a copywriter from 2005.
• Coorporate with F&B magazines from 2007, economic and travel magazines since 2017.
• Working as PR for some entertainment/production houses and event companies in Vietnam at the same time.
• Food critic blogger (street food & cuisine). Presenting as an influencer/lifestyle blogger on social network with nickname Mèo Ác ( lucifer.cat) since 2006.
• Working as Communications/PR/Marketing manager since 2008.
• Planned up and supervised Digital PR for project House of Dream reality show 2011
• Used to work with more than 80 agencies and suppliers for marketing/pr/digital campaigns of brands.
• Working as MarCom consultant from 2012.
• Participated social network campaigns for promoting many products and events of big brands.
• Understand the value of Media, Social and Digital in marketing goals.
• Founder and managing director of Nekome Company Limited ( imports and distributes  tea from Japan and Taiwan) since 2013

l  Digital Marketing Strategies & Campaignsl  Corporate Communicationsl  Team Leadershipl  Product Positioning & Brandingl  Local consumer behaviorl  New Product Launch

l  Content Developmentl  Public & Media Relationsl  Promotions ( sales/digital/social)l  Copywriter/ Editoriall  Photographyl  Social Media Management

Awards

Testimonial of Nokia N82 – 100 ideal destinations Vietnam campaign 2008 Talent for short campaign headshot of Yomost 2010 Esstee Lauder Illuminator 2011 Taiwan Excellence Ambassador 2011 ( IT Travelers Go contest )

10. Journalist

2018 – 2019:  Báo Người Tiêu Dùng

2019 – nay: tạp chí Doanh nhân plus

9. Deputy CEO – Founder

December 2013 – Now

NEKOME COMPANY LIMITED

NEKOME COMPANY LIMITED is now providing all kind of imported tea and equipment for daily drink or art of tea from Japan.
For tealeaf we have high quality tea planed on best weather area from Japan organic tea like Sencha, Genmaicha, Houjicha, Koucha,Boucha, Ryokucha…
For matcha we have the real matcha with many types depend on taste, color and smell from Kyoto.
Equipment also like chawan, chasen, chashaku, teapot, caddy…
Nekome matcha collagen is the only magnificent miracle beauty drinking product from Japan that only produced by Nekome for Nekome ‘s customers. It has both high quality matcha and collagen that mixing together, all in one.
Whatever you need about tea from Japan, Nekome will try to take it !

NEKOME will have 3 lines of products that all packed in Japan with our brand name:
– Nekome general
– Nekome royal
– Nekome matcha (culinary, ceremonial)

8.  Content Creator/Local editor
Ogilvy One Taiwan 04/2013 – 12/2013

• Facebook/Twitter/Zing Me content writing

Provide 8-10 posts each month (2-3/per week). The content shall be related to Taiwan excellence products/News/Events/Taiwan Culture in the local market.

• Facebook/Zing Me content reviewing. Assist in reviewing the contents of posts twice a month.
• Daily facebook/zing Monitoring: Check the facebook page twice a day and collect the inquiries and comments. Assist in answering some questions from our fans and managing the comments. Participate in Taiwan Excellence local events and help providing news materials for Taiwan Excellence facebook.

Freelancer 10/2011 – now

• Understand local & customer behavior for Marketing & Communications Consultant.
• Expert in communicate with media, social network, dealing with agencies and
• Build and develop the relationship with community by emotional treatment online activities.
• Making flexible content for every part of community to imput the key messages from brands influently.
• Develop ideas and updating trends from community to make long term strategy for brand.
• Guest writer/ content creator and monitoring for brand page/ project/ digital campaign
• Social marketing consultant.
• Contents, timescales and influencers management.
• Copywriter/Editorial writer for agency & brand

MÈO ÁC ( lucifer cat)   5/2007 – now

• Presenting as an influencer/blogger on social network with nickname Mèo Ác (lucifer.cat) from 2006. Wellknown as a Food critic (street food & cuisine) blogger.

Also be the:

• Testimonial of Nokia N82 – 100 ideal destinations Vietnam campaign 2008
• Brand face for short campaign headshot of Yomost 2010, Esstee Lauder Illuminator 2011
• Taiwan Excellence Ambassador 2011 ( IT Travelers Go contest )

Participated social network campaigns for promoting many products and events of: Adidas, Nike, Blackberry, Nokia, Motorola, HTC, HP, Acer, Samsung, Cocacola, Heineken, Tiger, Sapporo, Ciroc, Johny Walkers, Hennessy, Russian Standard, Chivas, Yomost, Vinamilk, Sunsilk, Pantene, Dove, Comfort, Rexona, Hazeline, Vaseline, Loreal, Dermalogica, Highlands Coffee, Hardrock cafe, Pho24, nydc, Baskin Robbins, Domino Pizza….

6.    Marketing Consultant (Freelancer)

KING KARAOKE 02/2012 – 06/2012

• Plan up, advice and provide new promotions, menu, partnerships, CRM…
• Developed Marketing strategy planning and over-all project management & providing support/inputs when necessary for King karaoke service, the luxury brand in central of the town.
• Developed and managed partner activities.
• Developed and authorized promotion, design.
• Company marketing plan and budget in all aspects including new product launches, events, media planning.
• Built and maintain relationships with the partners, sponsors, media, VIP customers.
• Animated CRM programmes by managing efficiently the database.
• Broader digital marketing encompassing keyword generation, banner advertising.
• Managed website and handled social network content, creat activities/promotions/contests for customer online on website and facebook.
• Scandal – Risk management.
• Managed the quality and pricing of external providers and agencies.
• Optimized brand exposure on media partners and create synergies between press and CRM events.

5.    Senior Communications/PR 
EARLY RISERS MEDIA GROUP – 6/2010 –9/2011

• Built up brand regconization for Early Risers included Early Risers Music, Early Risers movie, Early Risers TV, Early Risers digitalPR for singers: Thanh Bui – top 8 Australian Idols, Thao Trang – top 8 Vietnam Idol, Ha Okio, Tu Vi, Thuy Trang, movie Fool for love, Long Ruoi- Vietnam’s most profitable movie-reaped 2 million USD in dosmestic market for first week, reality show House of Dream making X5 band.
• Developing PR strategy planning and over-all PR management & providing support/inputs when necessary.
• Developed and managed Press Relations activities.
• Worked with the artists to creat the point of articles for media.
• Developed and authorized press releases.
• Built and maintain relationships with the media.
• Scandal – Risk management.
• Coorporated with sponsors to promote softly in the article with the products.
• Managed external PR and Event Management agencies.
• Developed key messages and talking points for senior executives and official spokespersons.
• Prepared the Company PR plan and budget in all aspects including new product launches, events, media planning.
• Managed all media relations activities and ensure appropriate coverage in the press.
• Managed social network content, creat activities/promotions/contest for customers on website and facebook.
• Planned and supervised Digital PR for project House of Dream reality show.

4.    Marketing/Communications Manager
KIM HOANH GROUP – 9/2009 –6/2010

• Developed Marketing strategy planning and over-all project management & providing support/inputs when necessary for karaoke service, the first karaoke service using touch screen in Saigon.
• Developed and managed partner activities.
• Seek appropriate opportunities for celebrity endorsement.
• Developed and authorized promotion, design.
• Built and maintain relationships with the partners, sponsors, media, VIP customers…
• Animated CRM programmes by managing efficiently the database.
• Broader digital marketing encompassing keyword generation, PPC marketing and banner advertising.
• Managed website and handled social network content, creat activities/promotions/contests for customer online on website and facebook.
• Lisencing of the melody
• Scandal – Risk management
• Coorporated with sponsors .
• Managed the quality and pricing of external providers and agencies.
• Developed key messages and talking points for senior executives and official spokespersons.
• Planed, implement and control an effective marketing programme, brand regconization, maximizing the sales potential of Key focusing product categories, together with the existing ones.
• Optimized brand exposure on media partners and create synergies between press and CRM events
• Prepared the Company markeitng plan and budget in all aspects including new product launches, events, media planning.
• Managed all media relations activities.

3.    Communications Manager
GREENSPACE COMMUNICATIONS – 05/2009 – 11/2009

• PR strategy planning and over-all project management & provided support/inputs when necessary.
• Set up, developed and managed Press Relations activities.
• Worked with the artists to creat the point of articles for media.
• Authorized press releases.
• Scandal – Risk management.
• Coorporated with sponsors to promote softly in the article with the products.
• Managed external PR and Event Management agencies.
• Developed key messages and talking points for senior executives and official spokespersons.
• Prepared the Company PR plan and budget in all aspects including new product launches, events, media planning.
• Managed all media relations activities and ensure appropriate coverage in the press.

2.    PR
MCV – 10/2008 – 05/2009

• Planned and took care PR for reality show Ainori – Lovebus in Vietnam
• public/media relations
• Follow up the production team to creat the article for media.
• Scandal – Risk management.
• Coorporated with sponsors.
• Worked with the guest artists to give out the premium information to media.

1.    Reporter
VTM MAGAZINE – 11/2004 –now

• Write article in entertainment area such as music, movie, technology…
• Booking artist for shooting cover, poster or of the magazine

2006-2011

• Tap Chi An Uong , Mon Ngon, Nguyet san Saigon Tiep Thi, Tiep thi gia dinh, The gioi van hoa, Thoi trang tre, Saigon doanh nhan cuoi tuan, Dien anh kich truong cuoi thang, Hoa hoc tro, The gioi hoc duong, Tuoi tre cuoi, Echip mobile,… coordinator reporter/photographer
• Handled categories : cooking, blog, fusion & food, new dining place

Education & Qualifications 

• Hong Bang University

Bachelor 2003 – 2008

Major: Japanese

• Kent International College

Diploma : 6/2009 –10/2011

Major: Marketing Management

Language Proficiency:

• English – Advanced
• Japanese – Intermediate
• Chinese – Beginner

Skills 

References

Can use : Microsoft office, SPSS, Photoshop, ACDSee, FTP,… most of the camera, handphone, tablet

Understanding the Vietnamese market and customer behavior in many areas like F&B, entertainment service, digital products and services

Expert in communicate with media, social network.

 

Copywriting , Social Networking , Public Relations , Media Planning , Marketing Communications , Social Media Marketing , Media Relations , Digital Media , Direct Marketing , Relationship Marketing , Photography,  Photojournalism  , Food & Beverage , Coffee , Editorial , Editing , Entertainment , Shopper Marketing , Personal Branding , Personal Shopping , Food Photography,  Food Industry , Specialty Coffee , Beverage Development , Consumer Behaviour , Social Promotion , Promotions , Sales Promotion